Do I Need a Logo for my Online Teaching Business?

A recognisable logo is something that can help your school stand out from the crowd, look more professional, and so build trust with prospective students.

You don't need a logo to teach an online class of course, but for getting students, it's a real must. Your logo image can be used on your website, as your facebook profile, or even to watermark your class materials.

But how do I make a logo?

Don't worry - a logo doesn't need to be expensive, intimidating, or time-consuming! There are plenty of options for people with all levels of graphic design skills. Let's lay them out below:

I'm not confident creating images on a computer

There are plenty of automatic logo generators online. Beware though, lots of these say that they are free, but then you have to pay to download the logo file you spent time creating.

One that definitely is free (at the time of writing) is Jimdo's logo creator. It's very easy to use - You just fill in some details, answer some questions, and it generates a load of options for you to choose from. When you find one you like, you can customise it even further, and download all the files you need for free. We used it to make the original GMS logo. - Jimdo also have a website builder which is cheap, easy to use, and has a free version. It will offer you a free site when you create your logo, and it is one of the site builders I recommend for beginners, but it's not compulsory.

I'm quite confident creating images on a computer

  • If you'd like a little more control, but you don't have graphic design software yourself, the Canva is a great option. Canva allows you to create simple image files and there are a host of videos on youtube explaining how to use it to create logos. - There's a free version, and they offer a free trial of the paid version if you'd like to try it out.

I'm an expert

  • Photoshop or Illustrator are both good choices. Be sure to save your logo files as pngs and jpgs, include square files for profile pics, greyscale / two tone versions, and both hi- and lo-res files.


Have you already created a logo?
Do you have any recommendations?
Please let us know in the comments!


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