Get More Students Blog
Head of Education at LearnCube & Expert Online English Teacher
Want a quick way to improve your branding?
For the Get More Students podcast, we try to bring you guests who have expertise that we think will be useful for you, and finding those guests can be a lot of work.
Last week I asked you to start working on a lead magnet, something prospective students will want enough to give you their email addresses. Your email marketing platform will most likely have an automated way of doing that. MailChimp, for example, allow you to embed forms and popups on your sites to automatically collect email addresses and add them to a mailing list.
A fish won't bite an unbaited hook. A lead magnet is your bait, bringing prospective students to you.
Email marketing is a really really useful tool, but getting results takes some careful preparation.
This week we had a wonderful guest article from Jamie Gajewski .
She had lots of great advice to share, so our challenge is to go read the article (here) and see if you can put some of her ideas into practice. :)
What should you do with students who aren't the right fit for you?
Just because your classes are online, it doesn't mean all your advertisement has to be digital! Good old fashioned posters and flyers are a great way to attract local students.
This week, we're challenging you to create a simple style sheet with some brand guidelines for your school.