Casting a wide net is not always guaranteed to catch you the most fish. The beauty of the internet isn't just that you can reach a large audience, but that you can reach a small, focused audience, and put your marketing hours to better use.
This week we challenge you to find a niche to target. You can download our free brainstorming exercise here:
Already have a niche to work on? No problem - find another! This could be a subset of your current niche, or a totally different market to target. There's nothing wrong with running multiple campaigns focused on different types of prospective students.v