Whether you're looking for prospective students, or just connections with other educators, LinkedIn can be a really valuable resource.
Get More Students Blog
Starting from Scratch (2)
As online teachers, we should all be pretty familiar with online learning!
Why not take advantage of the wealth of teacher training courses, podcasts, articles, and videos to sharpen your teaching skills and give your students the best possible experience?
A few good headshots are really useful visual assets, which you can use as profile pictures, on your about us page, in marketing campaigns, and more.
Casting a wide net is not always guaranteed to catch you the most fish.
The beauty of the internet isn't just that you can reach a large audience, but that you can reach a small, focused audience, and put your marketing hours to better use.
How do I book classes with you?
The “about” section on your website is where you can tell your story.
Trial classes are a chance for you to make a good first impression. It's also a time when any misstep can cost you a sale. It's important that the whole process goes as smoothly as possible.
We've talked before about the importance of testimonials. Setting up a TrustPilot page is one way you can easily direct students to leave a review of your classes, and because it comes from a third party source, prospective new students will often see it as more reliable feedback.
This week, we'd like you to think about your in-class experience.
For this week’s challenge, we'd like you to map out your marketing funnel, and brainstorm the obstacles that could be slowing your lead conversion, and any opportunities you can see to speed it up.