Get More Students Blog

When starting online classes, students will want to see who their teacher is going to be, and a poor profile picture could put them off before giving your classes a fair shot.

With branding, consistency is paramount.To ensure that everyone’s on the same page, large companies often have a detailed branding guidelines document.For your school or tutoring business, you don’t need to go crazy and hire teams of expert graphic designer, but it is worth spending a little bit of time coming up with a simple brand style sheet. Doing this early on will help you to avoid a messy or inconsistent look down the road.

So what should you include?
There are just three main things to consider at first:

A recognisable logo is something that can help your school stand out from the crowd, look more professional, and so build trust with prospective students.

Want to know how to make "free trials" the most powerful marketing technique in growing your tutoring or language business?        
In this episode, we talk with Wilim Abrook who has over 6 years (and hundreds of hours) of first-hand experience in giving world-class free trials and making tens of thousands of dollars in revenue for one of the world's best online education companies.        
This is such an important marketing topic for education businesses and we cover everything from understanding the real purpose of free trials, to how to set up a free trial for success, to which teachers or tutors to recruit for trials, to how to experiment and how to deliver a world-class experience, every time.        
You'll enjoy this conversation and we're sure you'll be able to use the ideas to grow your business. Listen in now and subscribe to 'Get More Students'.